ErgonomiA.ca

Obtenir ce qui répond à nos besoins comme consommateurs de produits technologiques, ça se peut vraiment ?

Pas à en lire ces statistiques qui m’inquiètent et m’effraient…:

“Successful software development efforts account for approximately 5 to 15% of projects, according to data released from sources ranging from The Standish Group to the U.S. Government.

A technology project has only a modicum of hope for meeting customer needs, let alone being delivered on time and in budget.

La question de la fin est la meilleure….:

“In what other industry would this be acceptable? Could a grocery store stay in business if only one out of ten customers coming through the door was able to successfully find the items they wanted and get through the checkout line happily?”

La conclusion:

“In this new millennium, the competitive advantage belongs to those companies that focus every bit of energy they have on the people who open up a box and install the company’s software, or those people who enter a password or credit card number into a web form and spend money on the company’s web site. Market Researchers may use the term customer. Usability Engineers may use the term user. But it’s the same person who gives our professions a purpose. The very same human being, without whose business our employers would be bankrupt.”

What is Immersibility?

Immersibility is defined as “the depth of relationship your site creates with your customers.”

The Immersibility Index allows you to rate your site in the four dimensions of Immersibility:

- branding

- usability

- functionality AND

- content !

The final scores are a reflection of how effectively your site is satisfying the needs of your customers in each of the four dimensions.

Where good fiction depends on the fiction writer’s ability to suspend disbelief, good Web sites depend on the site’s ability to immerse the user in the experience.

Bad branding, usability, functionality and content make for shallow experiences that can erode the strongest of brands.

The Immersibility Diagram

How is Immersibility Measured?

Immersibility is measured through four equal and interdependent dimensions:

Branding – the site’s projection of the desired company image

Functionality – the site’s delivery of interactive service

Usability – ease of use of all site components

Content – information the site offers (includes media)

Enfin nous voilà avec une approche intégrée et holistique de la réalité des sites Web d’aujourd’hui. Quel progrès!

La mâturité du Web avec son vaste public ne permet plus que seul le design esthétique soit encore l’élément déterminant.

Le croisement nécessaire entre le marketing et les ergonomes des interfaces

La différence et la complémentarité entre les deux disciplines pour la recherche sur les usagers est vraiment importante à souligner. C’est ce qu’illustre le point suivant dans les deux façons typiques de catégoriser les participants dans les études effectuées dans ces disciplines.

Catégorisation en recherche Marketing vs en utilisabilité :

A market researcher might categorize customers by the following market segments and demographics:

· Young (25-35 years old with minimum of $40,000 annual income)

· Middle age (36-49 years old with minimum of $50,000 annual income)

· Pre-retired (50-59 years old with minimum of $60,000 annual income)

· Mature (60+ years old and/or retired with minimum of $60,000 annual income or minimum portfolio of $150,000)

A usability engineer might categorize customers in the following user groups based on interaction:

· Explorer (Uses Web site for discovery or “surfing”)

· General learner (Uses Web site for basic education on a broad topic)

· Specific learner (Uses Web site to find an answer for one or more specific questions)

· Action taker (Uses Web site to purchase a product or service)

This is an important distinction because such categorizations impact how research is designed, how data is reported, and what strategic and tactical recommendations are made based on the research results.