Archive for April, 2003

10 / 04 / 2003Obtenir ce qui répond à nos besoins comme consommateurs de produits technologiques, ça se peut vraiment ?

Obtenir ce qui répond à nos besoins comme consommateurs de produits technologiques, ça se peut vraiment ?

Pas à en lire ces statistiques qui m’inquiètent et m’effraient…:

“Successful software development efforts account for approximately 5 to 15% of projects, according to data released from sources ranging from The Standish Group to the U.S. Government.

A technology project has only a modicum of hope for meeting customer needs, let alone being delivered on time and in budget.

La question de la fin est la meilleure….:

“In what other industry would this be acceptable? Could a grocery store stay in business if only one out of ten customers coming through the door was able to successfully find the items they wanted and get through the checkout line happily?”

La conclusion:

“In this new millennium, the competitive advantage belongs to those companies that focus every bit of energy they have on the people who open up a box and install the company’s software, or those people who enter a password or credit card number into a web form and spend money on the company’s web site. Market Researchers may use the term customer. Usability Engineers may use the term user. But it’s the same person who gives our professions a purpose. The very same human being, without whose business our employers would be bankrupt.”

10 / 04 / 2003What is Immersibility?

What is Immersibility?

Immersibility is defined as “the depth of relationship your site creates with your customers.”

The Immersibility Index allows you to rate your site in the four dimensions of Immersibility:

    – branding

    – usability

    – functionality AND

    – content !

The final scores are a reflection of how effectively your site is satisfying the needs of your customers in each of the four dimensions.

Where good fiction depends on the fiction writer’s ability to suspend disbelief, good Web sites depend on the site’s ability to immerse the user in the experience.

Bad branding, usability, functionality and content make for shallow experiences that can erode the strongest of brands.

The Immersibility Diagram

How is Immersibility Measured?

Immersibility is measured through four equal and interdependent dimensions:

Branding – the site’s projection of the desired company image

Functionality – the site’s delivery of interactive service

Usability – ease of use of all site components

Content – information the site offers (includes media)

Enfin nous voilà avec une approche intégrée et holistique de la réalité des sites Web d’aujourd’hui. Quel progrès!

La mâturité du Web avec son vaste public ne permet plus que seul le design esthétique soit encore l’élément déterminant.

3 / 04 / 2003Le croisement nécessaire entre le marketing et les ergonomes des interfaces

Le croisement nécessaire entre le marketing et les ergonomes des interfaces

La différence et la complémentarité entre les deux disciplines pour la recherche sur les usagers est vraiment importante à souligner. C’est ce qu’illustre le point suivant dans les deux façons typiques de catégoriser les participants dans les études effectuées dans ces disciplines.

Catégorisation en recherche Marketing vs en utilisabilité :

A market researcher might categorize customers by the following market segments and demographics:

· Young (25-35 years old with minimum of $40,000 annual income)

· Middle age (36-49 years old with minimum of $50,000 annual income)

· Pre-retired (50-59 years old with minimum of $60,000 annual income)

· Mature (60+ years old and/or retired with minimum of $60,000 annual income or minimum portfolio of $150,000)

A usability engineer might categorize customers in the following user groups based on interaction:

· Explorer (Uses Web site for discovery or “surfing”)

· General learner (Uses Web site for basic education on a broad topic)

· Specific learner (Uses Web site to find an answer for one or more specific questions)

· Action taker (Uses Web site to purchase a product or service)

This is an important distinction because such categorizations impact how research is designed, how data is reported, and what strategic and tactical recommendations are made based on the research results.

220-802 050-SEPROAUTH-02 M70-101 70-458 70-462 100-101 640-554 700-505 70-457 70-460 C2150-197 EX0-001 070-243 70-466 C_THR12_66 C4040-225 1Z0-061 70-331 EX300 1Z0-060 MB2-701 70-467 EX200 M70-301 70-489 C2180-278 MB7-702 MB2-702 70-487 70-243 70-414 70-466 200-120 MB2-703 070-462 70-462 70-461 9L0-012 C_BODI_20 PRINCE2 1Z0-851 70-432 1Y0-253 070-496 100-101 648-244 070-668 C4040-252 650-752 70-642 HP0-Y50 E20-385 500-285 70-410 70-461 70-462 70-483 EX300 070-461 MB2-702 MB7-702 220-802 400-101 646-206 700-501 70-480 C4040-108 MB2-701 70-412 70-466 200-120 C4040-225 1Z0-061 70-347 C4090-452 MB2-703 400-101 70-410 70-417 70-463 70-488 70-462 C2090-303 C2090-614 70-461 70-486 70-411 400-101 646-206 300-206 70-243 74-325 C2020-622 Windows 7 key Windows 8 key Office 2013 microsoft office 2010 cheap Windows 7 key Office 2007 key Office 2010 key Office 2008 key Windows 7 Windows 8 Office 2013 microsoft office 2010 cheap Windows 7 key microsoft Office 2007 key microsoft Office 2010 key windows 7 key windows 8 key Office 2013 key windows 81 key microsoft 2010 key office 2010 office 2007 key buy windows 7 key cheap windows 7 key dowload office 2010 key cheap windows xp key cheap windows 2008 buy microsoft 7 key windows 2011 key windows 2011 adobe photoshop key rolex replica watch swiss replica watches replica watches for men replica watches Rolex replica watches rolex swiss replica watch top rolex replica swiss rolex replica watches cheap replica omega rolex replica watches latest replica omega watches replica omega watches 70-432 1Y0-253 070-496 100-101 648-244 070-668 C4040-252 650-752 70-642 HP0-Y50 E20-385 500-285 70-410 70-461 220-801 220-802 N10-005 SY0-301 000-221 00-780 N0-101 1z0-051 C4090-450 C4120-783 EX200 MB2-700 MB3-700 MB6-869 OG0-093 VCP-510 VCP550 70-486 70-418 400-101 70-410 050-SEPROAUTH-02 200-120 MB2-703 070-462 1Z0-554 1Z0-567 200-001 250-310 250-371 640-878 70-461 70-462 200-120 70-488 MB2-703 70-410 70-461 70-480 70-532 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 C_TADM51_731 C4090-958 70-483 EX300 070-461 MB2-702 MB7-702 220-802 MB2-703 70-411 MB5-705 C_TADM51_731 70-346 70-486 70-347 70-480 70-483 70-412 70-463 MB2-700 70-417 C_TAW12_731 400-101 MB2-702 70-487 400-101 646-206 700-501 70-480 C4040-108 MB2-701 070-411 100-101 640-554 700-505 70-457 70-460 C2150-197 EX0-001 070-243 70-466 700-501 050-SEPROAUTH-02 M70-101 70-458 CCD-410 70-341 70-464 70-680 74-335 350-018 C_TFIN52_66 70-243 VCP-550 70-414 70-466 100-101 JN0-102 VCP550 640-554 70-331 EX300 1Z0-060 MB2-701 70-467 EX200 350-001 700-505 640-911 M70-301 70-489 400-101 70-410 050-SEPROAUTH-02 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 CCD-410 70-341 70-464 70-680 74-335 M70-201 117-101 810-420 C2180-276 C4040-221 1Z0-599 350-029 820-421 C_THR12_66 117-102 70-342 MB5-705 C_TADM51_731 70-346 70-486 70-347 70-480 70-483 70-412 70-463 MB2-700 70-417 70-480 C4040-108 MB2-701 070-411 100-101 640-554 700-505 70-457 70-460 C2150-197 EX0-001 070-243 70-466 C_THR12_66 C4040-225 1Z0-061 70-347 C4090-452 VCP-550 070-177