The Eyetracker bureau service measures the effectiveness in gaining and/or holding the viewer’s attention. Using the latest micro-technology the Eyetracking unit sits below the screen and unobtrusively locks on to the viewer’s pupil. The data gathered from the eye behaviour is applied to increased efficiency and effectiveness of:
- Web / Intranet sites
- Printed information, including adverts and product packaging
- Animations, TV, video and film
- Live events e.g. in-car simulation
WebtraffIQ encapsulates, measures and analyses online and offline user behaviour, in real time. This includes offline activity such as television, press, radio, cinema, outdoor marketing and online activity such as partner/referrer click-throughs, banners, links, email and viral marketing. This measured activity addresses path analysis; including drop-off points and effective paths to completion of the required business Key Performance Indicators [KPIs] such as overall website activity, downloads and sales achieved.
Eyetracker and web analytics agency WebtraffIQ Partner (Press release)