Archive for October, 2003

31 / 10 / 2003Eyetracker and web analytics agency WebtraffIQ Partner

The Eyetracker bureau service measures the effectiveness in gaining and/or holding the viewer’s attention. Using the latest micro-technology the Eyetracking unit sits below the screen and unobtrusively locks on to the viewer’s pupil. The data gathered from the eye behaviour is applied to increased efficiency and effectiveness of:

- Web / Intranet sites

- Printed information, including adverts and product packaging

- Animations, TV, video and film

- Live events e.g. in-car simulation

WebtraffIQ encapsulates, measures and analyses online and offline user behaviour, in real time. This includes offline activity such as television, press, radio, cinema, outdoor marketing and online activity such as partner/referrer click-throughs, banners, links, email and viral marketing. This measured activity addresses path analysis; including drop-off points and effective paths to completion of the required business Key Performance Indicators [KPIs] such as overall website activity, downloads and sales achieved.

Eyetracker and web analytics agency WebtraffIQ Partner (Press release)

31 / 10 / 2003Usability : Is it what we think?

Computer Associates has done some extensive research on what exactly users want when it comes to so-called usability, writes Phil Howard of Bloor Research. Some of the results, which CA wanted to find out about for implementation within its CleverPath Portal product, turned out not to be what was expected.

Usability : Is it what we think?

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29 / 10 / 2003Corrigés des quiz

Corrigés des Quiz 1 et Quiz 2

Nota Bene: Il est normal qu’aucune des images ne s’affichent puisque le code correspond à celui indiqué dans les questions d’examen.
Afficher la source pour avoir le corrigé.

28 / 10 / 2003Des guidelines d’utilisabilité gratuites en ligne..

“Research-Based Web Design and Usability Guidelines,” developed by the Usability.gov group at the National Cancer Institute, covers 17 areas, including page layout, choosing fonts, writing content and organizing it. The theme running througout the 187 guidelines is “optimizing the user experience.” Lire l’article complet

Des guidelines d’utilisabilité gratuites en ligne…

22 / 10 / 2003Séance #8: cours de conception de sites Web

Cours de conception de sites Web – HEC

Acétates de la séance 8

22 / 10 / 2003Usability studies take field

Usability studies take field by Andrew Sengul

(University of Washington Daily – 10/22/2003)

“Interest in usability testing has started to approach critical mass in the last two years,” said Judith Ramey, technical communication professor and chair.”The old computing was about what machines can do,” said Shneiderman, “but the new computing is about what people can do”

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21 / 10 / 2003Séance #7: cours de conception de sites Web

Cours de conception de sites Web – HEC

Acétates de la séance 7

21 / 10 / 2003Séance #6: cours de conception de sites Web

Acétates de la séance 6 / Cours de conception de sites Web – HEC

20 / 10 / 2003The plight of the mobile navigator

‘Unless usability is treated as a priority it is very hard to see how mobile service usage will increase –an issue the industry at large requires to happen.’

The plight of the mobile navigator

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19 / 10 / 2003National Ergonomics Month…

October is NEM!!

National Ergonomics Month…

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