ErgonomiA.ca

Website Usability for newcomers… par Paula Murdoch dans Freepint Newsletter 177 (02/24/2005)

Un très bon article 101 pour ceux qui se demandent encore ce que c’est que l’utilisabilité ou pour ceux qui veulent se rappeler l’essentiel de ce que l’on doit expliquer pour initier à cette discipline fantastique! Beaucoup de bons hyperliens de base très utiles également…

Métriques vs observation?

Non. Les métriques ou statistiques de fréquentation d’un site Web vont de pair avec l’observation des utilisateurs de ce site Web. Tout le monde le sait depuis longtemps : savoir combien de visiteurs uniques vous avez sur votre site ne dit pas pourquoi ils viennent…savoir que tout le monde abandonne avant le processus d’achat ne dit pas non-plus quel problème est survenu…Les tests usagers servent à compléter les stats de votre site à ce niveau là. Rien de nouveau en ergonomie mais cela le concept fait son petit chemin pour convaincre au delà des défenseurs de l’usager…voici un petit article qui redonne des bons arguments de conviction…pour vous, un client ou quiconque se demandant mais pourquoi avoir les deux?

Usability and search friendliness go hand in hand

By Shari Thurow – February 14, 2005

Search-engine-friendly site designers should have usability skills and training. Top search engine positions aren’t a final goal when creating a Web site. Sales and conversions are. Site usability supports both: getting qualified visitors to a site and converting visitors into buyers. When all (search engine reps, search marketers, ad agencies, usability professionals, Web-standards advocates, designers, developers) fully grasp this concept and apply it to their sites, everyone wins…Lire l’article sur clickZ.com.

Si le sujet vous intéresse, vous pouvez lire également l’article de Bytestart The Secret Benefit of Search Engine Optimization: Increased Usability…, qui donne 10 conseils pour conjuguer de façon accrue optimisation des engins de recherche avec utilisabilité.

The ECNext Site Usability and Conversion Path Assessment

from eMarketingIQ By Nettie Hartsock 05/02/09

It helps publishers convert visitors to customers by providing recommendations for improving the publisher Web site’s usability, “stickiness” and conversion effectiveness.

“Bringing visitors to a commercial Web site is only half the job,” says Perkins. “For sites with a primary business model based on content sales, the visitors must be converted to customers. For sites with a primary business model based on advertising revenue, it is important that the visitors spend as much time as possible on the site and that they come back as often as possible. Subtle differences in information architecture, page design, site copy and a host of other factors can have significant impact on these objectives.” Read more…

Dans la foulée des bons crus en utilisabilité à MOntréal, CHI 2006 se tiendra devinez-où?… Yes sir! À M-O-N-T-R-É-A-L!

Montréal to host 2,500 delegates from Association for Computing Machinery in 2006

Montréal, December 13, 2002 – The Association for Computing Machinery (ACM) has chosen the city of Montréal to host their Computer Human Interaction

(CHI) Conference in 2006. Tourisme Montréal and the Palais des congrès de Montréal are pleased to welcome the 2,500 delegates who will participate in the event.

“Montréal is a city on the cutting-edge of information technology and home to some of the best talent in the industry,” says Charles Lapointe, President and CEO of Tourisme Montréal. “It is certainly fitting that an organization dedicated to advancing the arts, sciences and applications of IT would choose Montréal as a meeting place.”

The ACM SIGCHI will take place from April 21-30, 2006, with bookings of approximately 8,500 room-nights and estimated economic spin-offs of $5.4 M.

“This international, interdisciplinary event has become a top forum for sharing the latest data, and exhibiting new products and systems,” says Paul Saint-Jacques, President and CEO of the Palais des congrès de Montréal.

“We’re thrilled with the type of exposure it will give our city.”

ACM, founded in 1947, is the world’s oldest and largest educational and scientific computing society. Today, the organization serves a membership of computing professionals and students in over 100 countries, in all areas of industry, academia and government.

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Source:

Pierre Bellerose, Vice President, Public Relations Tourisme Montréal (514) 844-2404 bellerose.pierre@tourisme-montreal.org

CHI 2006…à Montréal!