ErgonomiA.ca

PhD Candidate in Administration at HEC Montreal, QC
Marketing specialization
HEC Montréal
Curriculum Vitae (Easy to print pdf French Version)

Research Interests:
. Consumer Behavior and Internet Marketing:
Online contribution (UGC) in the social Web (2.0)

. E-commerce service quality:
Web site performance, Interactive systems,
Usability, Computer-Human Interaction applied to    E-commerce contexts

Thesis title: “The influence of social functionalities on consumers’ intention to contribute online. Thesis work under the joint supervision of Dr Sylvain Sénécal (HEC Montréal, QC) and Dr Aude Dufresne (University of Montreal, QC)

M.Sc. Communication, University of Montreal, 2000: IT/New Media concentration.
“The usefulness, usability, and utilization of Atelier FX v.8 software for taking notes“. Master’s Thesis written in French.

B.A. (First Class Honours), McGill University, 1992. Film and communication concentration.

Teaching Experience (HEC Montréal, lecturer):
Executive Education: Integrating Your E-Marketing Strategy (Marketing électronique: Développer une stratégie Web Intégrée qui va du mobile aux médias sociaux)
March 27, April 10, 24, May 8, 22 and June 5, 2012
Electronic Marketing 4-170-00 (Graduate) and Web site Conception 30-771-01 (Undergraduate). Courses taught in French.

BOOK CHAPTERS
• Prom Tep, S. & Dufresne, A. (2010). “Beyond Usability: Ordering e-Service Quality Factors“. Chapter 69 in Advances in Ergonomics Modeling & Usability Evaluation, Halimahtun Khalid, Alan Hedge, Tareq Ahram (eds.), Taylor & Francis Group: CRC Press
• Bourdeau, J., Dufresne, A., Prom Tep, S., Turcotte, S. (2005). “Test et validation des environnements de télé-apprentissage”. In Innovations et tendances en technologies de formation et d’apprentissage, S. Pierre (ed.), Presses Internationales Polytechnique/Polytechnic International Press, pp.479-497.

PEER REVIEWED PUBLICATIONS

• Dufresne, A., Basque, J. , Paquette, G., Leonard, M., Lundgren, K. et Prom Tep, S. (2003). « Vers un modèle générique d’assistance aux acteurs du téléapprentissage », Sciences et Techniques Éducatives, Vol. 10, 2003, 57-88.

PEER REVIEWED CONFERENCES

• Prom Tep, S., Sénécal, S., Dufresne, A., Viau, C. (2012). « Web Site Sociability and Online Contribution: The Mediating Role of Emotions », Ergo-IHM 2012, Biarritz, France, 16-19 Octobre 2012.
• Prom Tep, S. (2012). « UX et marketing: complémentarité ou convergence vers une meilleure expérience interactive? », Visio-Conférence dans le cadre des Afterwork FLUPA, Chapitre franco-luxembourgeoise de l’Association des professionnels de l’utilisabilité, Octobre 2012.
• Prom Tep, S. (2012). « Démarche d’optimisation du site de HEC Montréal » à la conférence Intracom 2012, Hôtel Hyatt, Montréal, QC, 19 avril 2012
• Prom Tep, S. (2012). « Design de persuasion: influencer une génération qui carbure à l’influence sociale », Conférence Infopresse Journée Jeunes: Générations Y et Z, Ex-Centris, Montréal, QC, 23 février 2012
• Prom Tep, S., Arcand, M. (2011).«Website sociability and flexibility in relation to customer online satisfaction: A research framework», DMA 2011 – Direct/Interactive Marketing research Summit, Boston, MA; Oct-1-2, 2011
• Dufresne, A., Prom Tep, S., Sénécal, S. & Courtemanche, F. (2010). “Physiological Measures, eye-tracking and task analysis to track user reactions in UGC”, 7th International Conference on methods and techniques in Behavioral research: Measuring Behavior 2010, August 24-27 2010, Eindhoven, Netherlands
• Prom Tep, S. & Dufresne, A. (2010). “Au-delà de l’utilisabilité: Ordonner les composantes de la qualité de service en ligne”, 22è conférence francophone sur l’Interaction Homme-Machine(22nd French Conference on Computer-Human Interaction), Sept. 20-23 2010, Luxembourg
• Dufresne, A., Courtemanche, F. & Prom Tep, S. (2010). “Analyse des interactions en utilisant le suivi oculaire, le suivi physiologique et les structures d’actions”, 22è conférence francophone sur l’Interaction Homme-Machine (22nd French Conference on Computer-Human Interaction), Sept. 20-23 2010, Luxembourg
• Prom Tep, S. & Dufresne, A. (2010). “Beyond Usability: Ordering e-Service Quality Factors”, 3rd International Conference on Applied Human Factors and Ergonomics, July 17-20 2010, Miami, FA
• Prom tep, S., Dufresne, A., Saulnier, J. &Archambault, M. (2008). Web site Quality Evaluation Combining Eyetracking and Physiologicial Measures to Self-Reported Emotions: an Exploratory Research, 6th International Conference on methods and techniques in Behavioral research, Measuring Behavior, August 26-29 2008, Maastricht, Netherlands
• Dufresne, A. et Prom Tep, S. (2006), Exploragraph et la personnalisation des interfaces d’apprentissage, 18è conférence francophone sur l’Interaction Homme-Machine (18th French Conference on Computer-Human Interaction):IHM2006, Montréal, QC (+ conference highlights (in French))
• Dufresne, A., Basque, J., Paquette, G., Leonard, M., Lundgren-Cayrol, K., & Prom Tep, S. (2003). “Un conseiller en ingénierie pédagogique : Formalisation de l’expertise”ACFAS’2003 Conference, Rimouski, QC
• Dufresne, A., Basque, J., Paquette, G., Leonard, M., Lundgren-Cayrol, K., & Prom Tep, S. (2002). “Vers un modèle générique de système d’assistance pour le téléapprentissage”ACFAS’2002 Conference. Québec, QC

CONFERENCE PRESENTATIONS

• Prom Tep, S., Arcand, M. (2011).«Website sociability and flexibility in relation to customer online satisfaction: A research framework», DMA 2011 – Direct/Interactive Marketing research Summit, Boston, MA; Oct-1-2, 2011
• Prom Tep, S. (2010). Le test d’utilisabilité revisité: Réconcilier le corps et la raison pour mieux comprendre l’expérience de navigation en ligne”. Exploratory research presented in the context of the 78th edition of the ACFAS Conference at the following workshop: “2010: Une odyssée de l’espace virtuel ou la recherche sur les internautes et leurs avatars dans les métavers” organized by professor Benny Rigaux-Bricmont (Laval University), May 12 2010, University of Montreal, QC
• Prom Tep, S. (2009). “Feature fatigue extended to usability”, 3rd Annual Student Conference on Business Research, April 2009, HEC Montréal, QC
• Prom Tep, S. (2008). “Les tendances de la recherche en commerce électronique de 2001-2006″, , 2nd Annual Student Conference on Business Research, april 2008, HEC Montréal, QC
• Prom Tep, S. (2007) “L’efficacité d’un site Web selon les consommateurs: une question de qualité et surtout de facilité d’utilisation”, 1st Annual Student Conference on Business Research, april 2007, HEC Montréal, QC
• Bourdeau, J., Dufresne, A., Prom Tep, S. Leclercq, Y. (2005). « Une instrumentation scientifique de pointe pour l’ingénierie du téléapprentissage ». 4è Colloque DIVA (Développement, intégration et évaluation des technologies de formation et d’apprentissage), Montréal, QC

DISTINCTIONS

• AMA-Sheth Foundation Doctoral Consortium Fellow, June 2010, Fort Worth, TX
• Travel Grant from the Wharton Interactive Media Initiative/Marketing Science Institute to participate at WIMI-MSI’s conference on “The Emergence and Impact of User-Generated Content“, Dec. 10-12, 2009, Philadelphia, PA
• Best Paper Award in the Marketing track, CERG 2009, 3rd Student Conference on Business Research, SCBR, april 2009, HEC Montréal (QC)
• Graduate scholarship from Bell University labs via The Emergent Technologies Inter-University Center (CITÉ) – Dec. 2007
• Doctoral excellence scholarship from Manulife Financial – 2007
• SSHRC Doctoral fellowship Social Sciences and Humanities research Council of Canada – 2006
• FQRSC Doctoral fellowship Fonds Québécois de Recherche sur la Société et la Culture (Government of Quebec) – concours 2006
• HEC Montréal Ph.D. in Management Program scholarship – 2005
• FCAR Master’s degree scholarship (now FQRSC) – 1997
• COGECO Master’s degree Excellence Scholarship – 1997
• Posters” 2nd position Award, Telelearning’97 Conference
• Bachelor of Arts obtained with First-class Honours – McGill University, 1992
• McGill University’s Arts Faculty Best Honours thesis Award – Runner up 1992

SERVICE TO THE UNIVERSITY

• PhD Students representative at The Research Ethics Office (IRB) of HEC Montréal, 2008-2009

INVITED TALKS

MEDIA INTERVENTIONS

PROFESSIONAL MEMBERSHIP

- APCM’s Blog contributor

RELEVANT WORK EXPERIENCE: CONSULTING AND TRAINING ACTIVITIES