ErgonomiA.ca

PhD Candidate in Administration
Marketing specialization
HEC Montréal
Curriculum Vitae (Easy to print pdf French Version)

Research Interests:
. Consumer Behavior and Internet Marketing:
Online contribution (UGC) in the social Web (2.0)

. E-commerce service quality:
Web site performance, Interactive systems,
Usability, Computer-Human Interaction applied to    E-commerce contexts

Thesis title: “The influence of social functionalities on consumers’ intention to contribute online. Thesis work under the joint supervision of Dr Sylvain Sénécal (HEC Montréal, QC) and Dr Aude Dufresne (University of Montreal, QC)

M.Sc. Communication, University of Montreal, 2000: IT/New Media concentration.
“The usefulness, usability, and utilization of Atelier FX v.8 software for taking notes“. Master’s Thesis written in French.

B.A. (First Class Honours), McGill University, 1992. Film and communication concentration.

Teaching Experience (HEC Montréal, lecturer):
Executive Education: Integrating Your E-Marketing Strategy (Marketing électronique: Développer une stratégie Web Intégrée qui va du mobile aux médias sociaux)
March 27, April 10, 24, May 8, 22 and June 5, 2012
Electronic Marketing 4-170-00 (Graduate) and Web site Conception 30-771-01 (Undergraduate). Courses taught in French.

BOOK CHAPTERS
• Prom Tep, S. & Dufresne, A. (2010). “Beyond Usability: Ordering e-Service Quality Factors“. Chapter 69 in Advances in Ergonomics Modeling & Usability Evaluation, Halimahtun Khalid, Alan Hedge, Tareq Ahram (eds.), Taylor & Francis Group: CRC Press
• Bourdeau, J., Dufresne, A., Prom Tep, S., Turcotte, S. (2005). “Test et validation des environnements de télé-apprentissage”. In Innovations et tendances en technologies de formation et d’apprentissage, S. Pierre (ed.), Presses Internationales Polytechnique/Polytechnic International Press, pp.479-497.

PEER REVIEWED PUBLICATIONS

• Dufresne, A., Basque, J. , Paquette, G., Leonard, M., Lundgren, K. et Prom Tep, S. (2003). « Vers un modèle générique d’assistance aux acteurs du téléapprentissage », Sciences et Techniques Éducatives, Vol. 10, 2003, 57-88.

PEER REVIEWED CONFERENCES

• Dufresne, A., Prom Tep, S., Sénécal, S. & Courtemanche, F. (2010). “Physiological Measures, eye-tracking and task analysis to track user reactions in UGC”, 7th International Conference on methods and techniques in Behavioral research: Measuring Behavior 2010, August 24-27 2010, Eindhoven, Netherlands
• Prom Tep, S. & Dufresne, A. (2010). “Au-delà de l’utilisabilité: Ordonner les composantes de la qualité de service en ligne”, 22è conférence francophone sur l’Interaction Homme-Machine(22nd French Conference on Computer-Human Interaction), Sept. 20-23 2010, Luxembourg
• Dufresne, A., Courtemanche, F. & Prom Tep, S. (2010). “Analyse des interactions en utilisant le suivi oculaire, le suivi physiologique et les structures d’actions”, 22è conférence francophone sur l’Interaction Homme-Machine (22nd French Conference on Computer-Human Interaction), Sept. 20-23 2010, Luxembourg
• Prom Tep, S. & Dufresne, A. (2010). “Beyond Usability: Ordering e-Service Quality Factors”, 3rd International Conference on Applied Human Factors and Ergonomics, July 17-20 2010, Miami, FA
• Prom tep, S., Dufresne, A., Saulnier, J. &Archambault, M. (2008). Web site Quality Evaluation Combining Eyetracking and Physiologicial Measures to Self-Reported Emotions: an Exploratory Research, 6th International Conference on methods and techniques in Behavioral research, Measuring Behavior, August 26-29 2008, Maastricht, Netherlands
• Dufresne, A. et Prom Tep, S. (2006), Exploragraph et la personnalisation des interfaces d’apprentissage, 18è conférence francophone sur l’Interaction Homme-Machine (18th French Conference on Computer-Human Interaction):IHM2006, Montréal, QC (+ conference highlights (in French))
• Dufresne, A., Basque, J., Paquette, G., Leonard, M., Lundgren-Cayrol, K., & Prom Tep, S. (2003). “Un conseiller en ingénierie pédagogique : Formalisation de l’expertise”ACFAS’2003 Conference, Rimouski, QC
• Dufresne, A., Basque, J., Paquette, G., Leonard, M., Lundgren-Cayrol, K., & Prom Tep, S. (2002). “Vers un modèle générique de système d’assistance pour le téléapprentissage”ACFAS’2002 Conference. Québec, QC

CONFERENCE PRESENTATIONS

• Prom Tep, S., Arcand, M. (2011).«Website sociability and flexibility in relation to customer online satisfaction: A research framework», DMA 2011 – Direct/Interactive Marketing research Summit, Boston, MA; Oct-1-2, 2011
• Prom Tep, S. (2010). Le test d’utilisabilité revisité: Réconcilier le corps et la raison pour mieux comprendre l’expérience de navigation en ligne”. Exploratory research presented in the context of the 78th edition of the ACFAS Conference at the following workshop: “2010: Une odyssée de l’espace virtuel ou la recherche sur les internautes et leurs avatars dans les métavers” organized by professor Benny Rigaux-Bricmont (Laval University), May 12 2010, University of Montreal, QC
• Prom Tep, S. (2009). “Feature fatigue extended to usability”, 3rd Annual Student Conference on Business Research, April 2009, HEC Montréal, QC
• Prom Tep, S. (2008). “Les tendances de la recherche en commerce électronique de 2001-2006″, , 2nd Annual Student Conference on Business Research, april 2008, HEC Montréal, QC
• Prom Tep, S. (2007) “L’efficacité d’un site Web selon les consommateurs: une question de qualité et surtout de facilité d’utilisation”, 1st Annual Student Conference on Business Research, april 2007, HEC Montréal, QC
• Bourdeau, J., Dufresne, A., Prom Tep, S. Leclercq, Y. (2005). « Une instrumentation scientifique de pointe pour l’ingénierie du téléapprentissage ». 4è Colloque DIVA (Développement, intégration et évaluation des technologies de formation et d’apprentissage), Montréal, QC

DISTINCTIONS

• AMA-Sheth Foundation Doctoral Consortium Fellow, June 2010, Fort Worth, TX
• Travel Grant from the Wharton Interactive Media Initiative/Marketing Science Institute to participate at WIMI-MSI’s conference on “The Emergence and Impact of User-Generated Content“, Dec. 10-12, 2009, Philadelphia, PA
• Best Paper Award in the Marketing track, CERG 2009, 3rd Student Conference on Business Research, SCBR, april 2009, HEC Montréal (QC)
• Graduate scholarship from Bell University labs via The Emergent Technologies Inter-University Center (CITÉ) – Dec. 2007
• Doctoral excellence scholarship from Manulife Financial – 2007
• SSHRC Doctoral fellowship Social Sciences and Humanities research Council of Canada – 2006
• FQRSC Doctoral fellowship Fonds Québécois de Recherche sur la Société et la Culture (Government of Quebec) – concours 2006
• HEC Montréal Ph.D. in Management Program scholarship – 2005
• FCAR Master’s degree scholarship (now FQRSC) – 1997
• COGECO Master’s degree Excellence Scholarship – 1997
• Posters” 2nd position Award, Telelearning’97 Conference
• Bachelor of Arts obtained with First-class Honours – McGill University, 1992
• McGill University’s Arts Faculty Best Honours thesis Award – Runner up 1992

SERVICE TO THE UNIVERSITY

• PhD Students representative at The Research Ethics Office (IRB) of HEC Montréal, 2008-2009
  • Prom Tep, S. (2012). « Démarche d’optimisation du site de HEC Montréal » à la conférence Intracom 2012, Hôtel Hyatt, Montréal, QC, 19 avril 2012
  • Prom Tep, S. (2012). « Design de persuasion: influencer une génération qui carbure à l’influence sociale », Conférence Infopresse Journée Jeunes: Générations Y et Z, Ex-Centris, Montréal, QC, 23 février 2012
  • Prom Tep, S. (2011). Panel moderator for “Ecommerce et expérience de shopping social?” at Intracom 2011, Hôtel Hyatt, Montréal, QC, April 13, 2011
  • Interview for Réjean Roy for the series “Génération “C” pour Consommateurs”, to be published March 2011, CEFRIO
  • Prom Tep, S. (2010). Panel speaker for « Online Marketing : How far shall we go? » in “Belles à bloguer” blogging event, Premier RDV des blogueuses québécoises in collaboration with the Coup de Pouce Magazine (Transcontinental), December 4, 2010, CRIM, Montreal, QC
  • Webcom Montreal November 2010: Speakers’ interviewsWebcom Live produced by Christian Aubry, with interviews from Jared Spool, Najoua Kooli du CEFRIO, as well as Louise Guay et Timothy Moore (respectively from BIXI et du BART (Bay Area Rapid Transit de San Francisco) and Utilisabilité Québec.
  • Prom Tep, S. et Adrien O’Leary (2010). “Introduction aux Médias sociaux pour les professionnels”. Conférence organisée par Agentsolo et Branchez-Vous, Hôtel Intercontinental, 9 juin, Montréal, Québec,
  • Prom Tep, S. (2010). “Panel UX et Marketing”: Moderator. 9th International Conference on IT and Intranets: Intracom 2010 April 26-27 2010, Québec,
  • Prom Tep, S. (2010). “Succès et échecs 2.0: Mythes et réalités locales”. Les midis numériques d’Hydro-Québec, 15 avril 2010
  • Prom Tep, S. (2009).”Outils web 2.0 en contexte d’affaires”. Invited talk for the Réseau Métiq, affiliated group of the Réseau Action-TI, Feb. 12, 2010, Marriott Springhill Hotel, Montreal, QC
  • Prom Tep, S. & Saulnier, J. (2009). «L’évaluation de la qualité d’un site Web en combinant la poursuite oculaire, la réponse physiologique et l’expression spontanée des émotions ressenties», Presentation at theWorld Usability Day 2009 in Montreal, QC, Nov. 12, 2009
  • Prom Tep, S. (2009). “Qu’est-ce que le Web 2.0?” Presentation to Hydro-Québec’s Communication Department Employees, June 2009
  • Prom Tep, S. (2009).“Networker au doctorat” (Networking during your PhD Studies), HEC Montreal Graduate Students’ Association, May 2009 (
  • Sénécal, S & Prom Tep, S. (2008). “Mieux connaître le consommateur en ligne” (Knowing Your Online Consumer Better). Infopresse Conference Series: Journée Infopresse: Marketing des produits financiers (The marketing of financial products)
  • Prom Tep, S. (2008) Web 2.0 et CGU : Quand le consommateur est contenu” Web 2.0 and UGC: When the User is the Content, RBC Financial Group Ecommerce Chair, Feb. 2008
  • Prom Tep, S. (2008). “The Ethics of Research”: Roundtable Moderator, 2nd Student Conference on Business Research, April 2008, HEC Montréal, QC
  • LeRouzic, S. & Prom Tep, S. (2007).“Séniors et Internet”, Intracom 2008: 8th International Conference on IT and Intranets, Nov. 2008, Quebec, QC
  • Prom Tep, S. (2007/2006) L’ergonomie a-t-elle toujours la cote? (Is Usability still Worth Investing?), presented at Lotto-Québec Lunch Hour Conference Series for the employees, May 2007 and at the Intracom Express Conference organized by the API (Intranet Professionals Association Nov. 2006
  • Prom Tep, S. (2006/2005) ““Les interfaces ont-elles des émotions?” (How can System Interfaces be Emotional?) Presented at Intracom 2006 in Paris, France (April 2006) and Intracom 2005: 5th International Conference on IT and Intranets Québec, QC, Nov. 2005

  MEDIA INTERVENTIONS

  • Interviewed on Marketing and Usability: Complementarity or convergence?” by Guillaume Gronier for the FLUPA activities organized around the Luxembourg World Usability Day 2009
  • Interviewed by journalistMichel Dumais on World Usability day 2009 in Quebec – for the CIBL Radio show<a href=”http://www.citoyennumerique.com/ee/”>Citoyen Numérique, Nov. 5th 2009
  • Direction Informatique Online Magazine: Writing contribution to the collective article: “Les zones de la vie privée” edited by Patrice-Guy Martin, Oct. 13th, 2009
  • Webcom live 2009: Interviews for the 7th edition of the Webcom International conference in Montreal, QC. Interviewees: Caroline Allard, Carl Charest, François Gaumond, Gabe McIntyre, Najoua Kooli, Nov. 2009.
  • “Le Point Ergonomique” : Monthly written chronicle to explain interface guidelines for the E-Commerce Institute and the Ministry of Industry and Commerce – January through Sept. 2003

  PROFESSIONAL MEMBERSHIP

  • Usability Professional Association
  • Utilisabilité Québec (local Quebec Chapter, Executive board and founding member)
  • American Marketing Association
  • Association des Professionnels de la Communication et du Marketing (AMA Quebec local Chapter)

  - APCM’s Blog contributor

  RELEVANT WORK EXPERIENCE: CONSULTING AND TRAINING ACTIVITIES

  • 2008-Today: Partnerships Co-Director, RBC Financial Group Chair of E-Commerce, HEC Montréal, QC
  • 2001-Today: Cognitive Engineering and Usability Freelance Consultant (Clients: Cirque du Soleil, Canadian Broadcast Corporation, Astral Media, Accovia, Equipe Spectra, and others)
  • 1999-2001: User Experience Designer, Netgraphe Inc., Montreal, QC
  • 1995-1999: Research Analyst, LICEF-CIRTA, Télé-Université (Quebec University at distance) Montreal, QC

INVITED TALKS