1/ 06 / 2010English

SANDRINE PROM TEP PhD in Administration at HEC Montreal, QC
Interactive Marketing specialty
HEC Montréal
Curriculum Vitae (Easy to print pdf French Version)

Research Interests:
. Consumer Behavior and Internet Marketing:
Online contribution (UGC) in the social Web (2.0)

. E-commerce service quality:
Web site performance, Interactive systems,
Usability, Computer-Human Interaction applied to    E-commerce contexts

Thesis title: “The influence of social functionalities on consumers’ intention to contribute online. Thesis work under the joint supervision of Dr Sylvain Sénécal (HEC Montréal, QC) and Dr Aude Dufresne (University of Montreal, QC)

M.Sc. Communication, University of Montreal, 2000: IT/New Media concentration.
The usefulness, usability, and utilization of Atelier FX v.8 software for taking notes“. Master’s Thesis written in French.

B.A. (First Class Honours), McGill University, 1992. Film and communication concentration.

Teaching Experience (HEC Montréal, lecturer):
Executive Education: Integrating Your E-Marketing Strategy (Marketing électronique: Développer une stratégie Web Intégrée qui va du mobile aux médias sociaux)
March 27, April 10, 24, May 8, 22 and June 5, 2012
Electronic Marketing 4-170-00 (Graduate) and Web site Conception 30-771-01 (Undergraduate). Courses taught in French.

    INVITED TALKS

  • Prom Tep, S. et Gohier, V. (2012). « Expérience du consommateur multicanal bancaire », Journée mondiale de l’utilisabilité 2012, 8 novembre 2012, UxPA Québec, Coop ECTO, Montréal, QC.
  • Prom Tep, S. (2012). « UX et marketing: complémentarité ou convergence vers une meilleure expérience interactive? », Visio-Conférence dans le cadre des Afterwork FLUPA, Chapitre franco-luxembourgeoise de l’Association des professionnels de l’utilisabilité, Octobre 2012.
  • Prom Tep, S. (2012). « Démarche d’optimisation du site de HEC Montréal » à la conférence Intracom 2012, Hôtel Hyatt, Montréal, QC, 19 avril 2012
  • Prom Tep, S. (2012). « Design de persuasion: influencer une génération qui carbure à l’influence sociale », Conférence Infopresse Journée Jeunes: Générations Y et Z, Ex-Centris, Montréal, QC, 23 février 2012
  • Prom Tep, S. (2011). Panel moderator for “Ecommerce et expérience de shopping social?” at Intracom 2011, Hôtel Hyatt, Montréal, QC, April 13, 2011
  • Interview for Réjean Roy for the series “Génération “C” pour Consommateurs”, to be published March 2011, CEFRIO
  • Prom Tep, S. (2011). “Médias sociaux et marketing: Quelles priorités?”. Présentation pour le RéseauTIQ, groupe affilié au Réseau Action-TI, 11 février 2011, Hôtel Marriott Springhill, Montréal, QC
  • Prom Tep, S. (2010). Panel speaker for « Online Marketing : How far shall we go? » in “Belles à bloguer” blogging event, Premier RDV des blogueuses québécoises in collaboration with the Coup de Pouce Magazine (Transcontinental), December 4, 2010, CRIM, Montreal, QC
  • Webcom Montreal November 2010: Speakers’ interviewsWebcom Live produced by Christian Aubry, with interviews from Jared Spool, Najoua Kooli du CEFRIO, as well as Louise Guay et Timothy Moore (respectively from BIXI et du BART (Bay Area Rapid Transit de San Francisco) and Utilisabilité Québec.
  • Prom Tep, S. et Adrien O’Leary (2010). “Introduction aux Médias sociaux pour les professionnels”. Conférence organisée par Agentsolo et Branchez-Vous, Hôtel Intercontinental, 9 juin, Montréal, Québec,
  • Prom Tep, S. (2010). “Panel UX et Marketing”: Moderator. 9th International Conference on IT and Intranets: Intracom 2010 April 26-27 2010, Québec,
  • Prom Tep, S. (2010). “Succès et échecs 2.0: Mythes et réalités locales”. Les midis numériques d’Hydro-Québec, 15 avril 2010
  • Prom Tep, S. (2009).”Outils web 2.0 en contexte d’affaires”. Invited talk for the Réseau Métiq, affiliated group of the Réseau Action-TI, Feb. 12, 2010, Marriott Springhill Hotel, Montreal, QC
  • Prom Tep, S. & Saulnier, J. (2009). «L’évaluation de la qualité d’un site Web en combinant la poursuite oculaire, la réponse physiologique et l’expression spontanée des émotions ressenties», Presentation at theWorld Usability Day 2009 in Montreal, QC, Nov. 12, 2009
  • Prom Tep, S. (2009). “Qu’est-ce que le Web 2.0?” Presentation to Hydro-Québec’s Communication Department Employees, June 2009
  • Prom Tep, S. (2009).“Networker au doctorat” (Networking during your PhD Studies), HEC Montreal Graduate Students’ Association, May 2009 (
  • Sénécal, S & Prom Tep, S. (2008). “Mieux connaître le consommateur en ligne” (Knowing Your Online Consumer Better). Infopresse Conference Series: Journée Infopresse: Marketing des produits financiers (The marketing of financial products)
  • Prom Tep, S. (2008) Web 2.0 et CGU : Quand le consommateur est contenu” Web 2.0 and UGC: When the User is the Content, RBC Financial Group Ecommerce Chair, Feb. 2008
  • Prom Tep, S. (2008). “The Ethics of Research”: Roundtable Moderator, 2nd Student Conference on Business Research, April 2008, HEC Montréal, QC
  • LeRouzic, S. & Prom Tep, S. (2007).“Séniors et Internet”, Intracom 2008: 8th International Conference on IT and Intranets, Nov. 2008, Quebec, QC
  • Prom Tep, S. (2007/2006) L’ergonomie a-t-elle toujours la cote? (Is Usability still Worth Investing?), presented at Lotto-Québec Lunch Hour Conference Series for the employees, May 2007 and at the Intracom Express Conference organized by the API (Intranet Professionals Association Nov. 2006
  • Prom Tep, S. (2006/2005) ““Les interfaces ont-elles des émotions?” (How can System Interfaces be Emotional?) Presented at Intracom 2006 in Paris, France (April 2006) and Intracom 2005: 5th International Conference on IT and Intranets Québec, QC, Nov. 2005
  • MEDIA INTERVENTIONS

  • 2013, January 21: Interviewed by François Gagnon for the “En Affaires’ TV show ” about User Research and its Importance for Client Relationship Management Performance for the TVA Network – Canal Argent
  • October 2012:Prom Tep. S; & Tellier, A. « Est-ce qu’un site Web peut nous influencer? », Article written in Direction Informatique (October 2012 edition).
  • June 2011 : Tanguay, S. & Prom Tep S. « Les tests utilisateurs de votre site Web : une approche client fondamentale » Article written in Direction Informatique (June 2011 Edition).
  • Interviewed on Marketing and Usability: Complementarity or convergence?” by Guillaume Gronier for the FLUPA activities organized around the Luxembourg World Usability Day 2009
  • Interviewed by journalistMichel Dumais on World Usability day 2009 in Quebec – for the CIBL Radio show<a href=”http://www.citoyennumerique.com/ee/”>Citoyen Numérique, Nov. 5th 2009
  • Direction Informatique Online Magazine: Writing contribution to the collective article: “Les zones de la vie privée” edited by Patrice-Guy Martin, Oct. 13th, 2009
  • Webcom live 2009: Interviews for the 7th edition of the Webcom International conference in Montreal, QC. Interviewees: Caroline Allard, Carl Charest, François Gaumond, Gabe McIntyre, Najoua Kooli, Nov. 2009.
  • “Le Point Ergonomique” : Monthly written chronicle to explain interface guidelines for the E-Commerce Institute and the Ministry of Industry and Commerce – January through Sept. 2003
  • PROFESSIONAL MEMBERSHIP

  • Usability Professional Association
  • UxPA Québec (previously called “Utilisabilité Québec”: The local Quebec Chapter, Executive board and founding member)
  • American Marketing Association
  • Association des Professionnels de la Communication et du Marketing (AMA Quebec local Chapter)
  • – APCM’s Blog contributor

    RELEVANT WORK EXPERIENCE: CONSULTING AND TRAINING ACTIVITIES

  • 2011-Today: UX research VP, imarklab, Commercial partner of HEC Montreal’s RBC Financial Group Chair of Ecommerce
  • 2008-Today: Partnerships Co-Director, RBC Financial Group Chair of E-Commerce, HEC Montréal, QC
  • 2001-Today: Cognitive Engineering and Usability Freelance Consultant (Clients: Cirque du Soleil, Canadian Broadcast Corporation, Astral Media, Accovia, Equipe Spectra, and others)
  • 1999-2001: User Experience Designer, Netgraphe Inc., Montreal, QC
  • 1995-1999: Research Analyst, LICEF-CIRTA, Télé-Université (Quebec University at distance) Montreal, QC
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