23 / 10 / 2009Highlights of the Enterprise 2.0 track at Webcom 09

I like conferences when people report and share real case experiences, a process they went through which is described and explained for you.

Walton Smith
‘s (@walton3) talk at yesterday’s Webcom 09 was one of those. He introduced us to the Hello.bah.com social network’s implementation process which took place about a year ago.

When I checked out the program schedule, I relaized thatEnterprise 2.0 is a topic I know less than Marketing 2.0 and UX Solutions 2.0 but I got out of the conference with a clear understanding of the key drivers of implementation success from the Booz Allen Hamilton‘s case presented. Here are my notes directly typed on my Blackberry during Walton’s presentation.

INTRODUCTION: About BAH’s organizational context
A large consulting firm of 23000 employees + 5000 new to be hired this year + lots of partners, all geographically spreaded throughout the world…

Walton’s team tired with “Do U know?” emails…

Hi Walton,
“Do you know someone who’s got sharepoint expertise?”

SN PROJECT’S GOAL: To set up an open but secure environment to unlock the power of the organization, meaning: to agregate useful content back to folks which can be tied to one’s profile.

Process: Walton’s team sat down with big vendors to check out their solutions
But they needed an agile platform and opted for open source solutions which could be tied to the different tools they were already using within BAH.

This choice clearly reveals a focus on the users, not forcing them to switch tools, but adding to what they were used to login to…


Half of budget on change management, the transformational experience which requires internal buy in for new tools adoption.

  • Train new employees on day one and transfer the skills to former ones with demos and hands-on activities for these are the ones which work best for improving adoption behaviors and the adoption rate.
  • Don’t force usage upon folks but implement built-in intrinsic and extrinsic incentives through the choice of useful aggregating tools, search results with profile’s ranking based on participation, allow for peer evaluation and comments, and make sure employee assesment includes SN content contribution.
  • Track adoption metrics and usage level statistics.

After one year: 50% of the company’s employees actively contribute to the SN, meaning they are hello.bah.com posters vs lurkers…

  • Report back benefits to leadership!

Before: BAH had a wiki that only a few used
Goal: to develop a day2day use of the SN
BAH first added a kind of LinkedIn app called Connexion to help people make connections… increasing the exchanging volume potential…and got more than 10000 profiles within 7 days
Key success factor: Ensure support within a 24h response cycle.

SHARING CONTENT: the key activity to unlock the power of the organization

To allow both unstructured collaboration with the wiki and structured collaboration with some sharepoint – from within and with external partners.

All employees at all levels can add and create content or community without hierarchy.

Particular case with employees of the Facebook gen: heavy users but would not add value to the system contributing, as if they did not have the intellectual capital to do so. Coaching sessions were set-up to train them and reverse the situation, transforming them into hello.bah.com champions.

FINAL KEYWORD: CONTENT AGGREGATION which can immediately go back to the community

Employee profile pre-filled with all info already known by the company to allow people to look for all employees with Sharepoint expertise for example…

Subscriptions to each and every content available via RSS or email alerts (piecemeal or group level).

If you are interested in learning more about this topic, I had the privilege of participating in the Webcom live and interviewed Walton Smith after his talk.

Also related to the topic, here is a link to the interview of Jean-Pierre Desbenoît who presented the recent pilot rollout of the intranet of the French Government Civil Aviation General Direction (DGAC) at Webcom 09.

Also, I want to let you know that all the Powerpoint presentations of this Webcom 09 edition will be available on their site within 10 days.

I am very glad to report that I enjoyed this year’s edition of the Enterprise 2.0 track at Webcom since it was not 100% the case unfortunaltely last year, as Andrew McAffee, the one that every one was expecting… left me a bit disappointed as I sadly wrote in my blog when I got home 🙁

I truly had the feeling Professor McAffee basically presented the key points from his article “Enterprise 2.0: the Dawn of Emergent Collaboration“, which is an excellent article but I had read it already since it was published two years before that Webcom edition he was presenting in 2006. At the time, the article’s integral text had been made available for free as a ‘classic’ for a short period of time in 2007 from MIT SMR.

15 / 05 / 2008Webcom Montréal 2008

webcomUne série de très bonnes conférences…que je ne pourrai toutes rapportées malheureusement…

Michelle m’ayant confié que mes billets étaient bons mais complexes à lire, voici donc un compte-rendu de conférence différent, plus “punché”!

Cette fois, je vous rapporte l’esprit, l’idée générale de la conférence, ou mon impression de celle-ci…suivie de:
[+] UNE phrase clé forte
[-] UNE phrase clé faible

Prêt-e-s pour du Strong-Bullet-Point-Blogging?! 1-2-3 GO! 🙂

L’Entreprise 2.0 : Ses origines, ses défis
English conference by Andrew McAfee (Harvard Business School)

Une conversion powerpoint parfaite de son super article “Enterprise 2.0: The Dawn of Emergent Collaboration” (MIT Sloan Management Review, 2006, 47(3)), mais est-ce que cela suffit pour faire une bonne conférence? Je vous avoue que l’article est vraiment bon et du coup, mes attentes étaient élevées…et déçues car il a encore roulé sur son contenu 2006. J’avais eu un peu moins ce feeling avec Chris Andersen, Don Tapscott et James Surowiecki.

[+] How to leave old and incumbent technologies like email for collaboration? New and more performant technologies adoption challenge means that each new productivity-improving techno must be 10x better to be adopted otherwise they remain niche technologies…

[-] The 1%-contributors-99%lurkers-rule does not apply to social networks…with no explanation, no fact-based justification, no research reference…nothing except “I am the expert and I tell you”…so from this standpoint it clearly means end of the conversation…?&#/!

Communautés en ligne, influenceurs et marketing citoyen : Votre marque ne vous appartient plus !
par Frédéric Cavazza (Consultant independant)

Il me semble que si on suit Cavazza sur son blog, on sait à quel point son contenu est de qualité, et il a été fidèle à ses idées, sans nécessairement pour autant les avoir approfondies avec/pour nous un cran plus loin, juste pour l’occasion. Je respecte ce choix.

[+] “Outils simples ne veut pas dire interactions pauvres et inversement, outils complexes ne veut pas dire interactions riches”…oh que c’est tellement vrai!

[-] Le monde en ligne se divise en trois catégories de spammers: les classiques offrant du Viagra, les marques et vous et moi/nous tous. Il me semble que c’est une phrase choc qui retient l’attention quant au contexte de saturation de messages, mais affirmer que toute communication est une forme de spam en soi, demeure discutable selon moi…à moins que j’aie mal compris? Je suis intéressée à comprendre et ouverte à débattre de la question! J’espère surtout que ce commentaire ne compromettra pas nos intentions à Fred, Stéphanie et moi, d’explorer des avenues communes pour la prochaine journée mondiale de l’utilisabilité avec Fred et avec qui nous avions lancé l’idée au Webcom de 2007 déjà! 😉

Comment mesurer le succès d’un site Web quand les ventes ne sont pas le but?
English conference by Alex Langshur (PublicInsite)

Excellente conférence soulignant l’importance de faire évoluer les métriques rattachées à la performance des sites Web, surtout lorsque ceux-ci ne vendent rien de “tangible”, sinon une idée, une cause, comme pour encourager à “manger santé” dans le cas de Santé Canada.

[+] Page views and visits alone cannot be good indicators of Web site traffic as they mean nothing in terms of why, how, when, what for, etc. Crossing with other metrics/data is necessary, and working on communication reports to offer more than data is essential as well…to be able to contextualize info for the organization’s characteristics and goals. À ce titre, il est important de souligner que Chaire de commerce électronique RBC Groupe Financier a martelé ce message depuis des années, mais reconnaissons que c’est encore plus vrai à l’ère du 2.0. À quand par exemple, un modèle intégré de métriques incorporant les nouveaux canaux de communication en ligne comme Twitter (ex. combien de personnes mentionne votre site dans les feeds de Twitter).

[-] Benchmark is perspective…Honestly, I agree that a Benchmarking activity comes first and foremost for any organization on the Web, but to be able to compare and situate one organization in its industry does not necessary mean gaining perspective in itself…Someone at some point has to tie all the pieces together, and translate the benchmarking results into information…someone has to do the thinking! There’s no magic in gaining perspective!

La règle d’or du marketing interactif
English conference by Bryan Eisenberg (Future Now Inc.)

The golden rule of marketing is how to build the right call to action!

[+] Challenge to sell on the Web is that it cannot be made with more than 200 words while on TV, sales ads extend themselves easily up to 20mn…

[-] Treasure map for building “Persuasion architecture” leading to “persuasive momentum”…a very catchy concept and introduced at the level of “online activity” – vs. at the “interaction-design” level only like HFI’s -, but sounded a bit too much like a recipe. I don’t like things presented that way, it is always oversimplifying at best. I had come accross the concept already, since it is familiar and akin to the HFI’s PET (Persuasion/Emotion/Trust)Method to me. To be fair to all the authors here, the book “Call to action: How to Improve your online traffic” (the link allows you to download sample chapters) which he co-authored, was published in 2005, which means 2 years before Mona Tep’s article.

D’autres billets en rapport avec la conférence Webcom Montréal: le blog de Webcom, Isabelle Lopez, Geoffroi Garon, Guillaume Brunet et Michelle Blanc parmi d’autres…

Je tiens à remercier l’équipe de ZeroSpam et tout particulièrement, David et Elaine Poellhuber, de nous avoir permis, Anik St-Onge et moi, d’assister au Webcom.

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