22 / 07 / 2009HEC Montréal : Qu’est-ce qu’être entrepreneur?

Excellente synthèse du profil entrepreneurial…qui a le profil de l’emploi? 🙂

NDLR: Une présentation sans auteur…?? (trouvée via le profil LinkedIN de Kim Auclair)

21 / 04 / 2009Web Site Affective Quality and Features Quantity in relation to Customer Online Satisfaction

On Saturday April the 4th, I have presented this research framework (pdf) at the 3rd Student Conference on Business Research (SCBR 2009) organized by HEC Montreal.

It extends the notion of feature fatigue to usability – that is when too many features add up to complexity – and it explores how the presence of affective quality features might compensate for such complexity.

I am not ashamed to say that I won the ‘Best paper‘ award in the marketing category at the SCBR 2009 for this paper! 🙂

Here is the paper’s abstract:

“The more the better” goes as a saying. Resorting to this quantity heuristic, consumers tend to decide on products which present more features than less, forgetting that features quantity comes with product complexity and less satisfaction in its use. In this paper we extend the construct of feature fatigue (Thompson, Hamilton and Rust, 2005), which derives from the cognitive complexity of a product with too many features, to Web sites usability. So far, previous research has investigated the impact of Web site quality as a key determinant to online success focusing on what makes a site “better than another” in general or for some type of industries. It has identified a large number of factors that have been found to influence the online experience satisfaction such as visual design, quality and quantity of information, personalization and last but not least: usability. Based on a literature review in marketing and human-computer interaction about affect and its interplay with cognition, we develop a model that link the affective dimension of a product and features quantity to satisfaction. The model is suggesting that perceived ease of use mediates the combined effect of the affective dimension and features quantity. We propose to test whether a task-related set of features would positively impact satisfaction via perceived ease of use when the features possess an affective quality, and if it would hold true even in a perceived case of complexity. In the proposed research framework, we would test whether a task-related set of features would positively impact satisfaction via perceived ease of use when the features possess an affective quality, and if it would hold true even in a perceived case of complexity. Hence, the purpose of this conceptual paper is to contribute to the field of electronic service quality product evaluation by incorporating both the affective and cognitive dimensions of evaluation in a single research model that could be empirically tested in the very specific context of a goal-oriented task and its related set of functionalities.

29 / 04 / 2008Portrait de la recherche en E-commerce

En octobre dernier, j’avais écrit un billet sur les thèmes tendances de la recherche en commerce électronique en 2007, vous livrant le fruit du labeur de recensement et de réflexion sur une de mes trois questions d’examen de synthèse doctoral. Cette recherche a finalement donner lieu à une communication dans le cadre de la seconde conférence étudiante annuelle de recherche en gestion à HEC Montréal le 18 avril de cette année 2008. Voici le powerpoint de cette présentation, qui représente pour le lecteur pressé, un format un peu plus digeste que ne l’était le texte d’examen de 25 pages…

Ne soyez pas effrayé, un examen doctoral est un prétexte parmi d’autres pour apprendre à réfléchir, synthétiser et aiguiser son esprit critique 🙂

Recensement des principales revues de Marketing et Technologies d’information entre 2001 2006

SlideShare Link

1 / 09 / 2004Seance #4: cours de conception de sites Web

Cours de conception de sites Web – HEC – Automne 2004

Acétates de la séance 1

18 / 04 / 2004Séance #12: cours de conception de sites

Cours de conception de sites Web – HEC -Hiver 2004

Acétates des séances 12-Révision

14 / 04 / 2004Avis aux étudiants du cours de conception de sites Web 30-771-01

Avis aux étudiants du cours de conception de sites Web 30-771-01:

Le powerpoint de révision ne sera finalement disponible en ligne que d’ici le lundi 19 avril.

Merci de votre compréhension et n’attendez pas pour commencer vos révisions! 😉

18 / 03 / 2004Liste de critères ergonomiques (pdf)

Liste de critères ergonomiques (pdf)

18 / 03 / 2004Seance #10 : Cours de conception de sites Web

Cours de conception de sites Web – HEC -Hiver 2004

Acétates des séances 10-11

4 / 03 / 2004Séance #8-9: Cours de conception de sites Web

Cours de conception de sites Web – HEC -Hiver 2004

Acétates des séances 8-9

19 / 02 / 2004Séance #7: Cours de conception de sites Web

Cours de conception de sites Web – HEC -Hiver 2004

Acétates de la séance 7

220-802 050-SEPROAUTH-02 M70-101 70-458 70-462 100-101 640-554 700-505 70-457 70-460 C2150-197 EX0-001 070-243 70-466 C_THR12_66 C4040-225 1Z0-061 70-331 EX300 1Z0-060 MB2-701 70-467 EX200 M70-301 70-489 C2180-278 MB7-702 MB2-702 70-487 70-243 70-414 70-466 200-120 MB2-703 070-462 70-462 70-461 9L0-012 C_BODI_20 PRINCE2 1Z0-851 70-432 1Y0-253 070-496 100-101 648-244 070-668 C4040-252 650-752 70-642 HP0-Y50 E20-385 500-285 70-410 70-461 70-462 70-483 EX300 070-461 MB2-702 MB7-702 220-802 400-101 646-206 700-501 70-480 C4040-108 MB2-701 70-412 70-466 200-120 C4040-225 1Z0-061 70-347 C4090-452 MB2-703 400-101 70-410 70-417 70-463 70-488 70-462 C2090-303 C2090-614 70-461 70-486 70-411 400-101 646-206 300-206 70-243 74-325 C2020-622 Windows 7 key Windows 8 key Office 2013 microsoft office 2010 cheap Windows 7 key Office 2007 key Office 2010 key Office 2008 key Windows 7 Windows 8 Office 2013 microsoft office 2010 cheap Windows 7 key microsoft Office 2007 key microsoft Office 2010 key windows 7 key windows 8 key Office 2013 key windows 81 key microsoft 2010 key office 2010 office 2007 key buy windows 7 key cheap windows 7 key dowload office 2010 key cheap windows xp key cheap windows 2008 buy microsoft 7 key windows 2011 key windows 2011 adobe photoshop key rolex replica watch swiss replica watches replica watches for men replica watches Rolex replica watches rolex swiss replica watch top rolex replica swiss rolex replica watches cheap replica omega rolex replica watches latest replica omega watches replica omega watches 70-432 1Y0-253 070-496 100-101 648-244 070-668 C4040-252 650-752 70-642 HP0-Y50 E20-385 500-285 70-410 70-461 220-801 220-802 N10-005 SY0-301 000-221 00-780 N0-101 1z0-051 C4090-450 C4120-783 EX200 MB2-700 MB3-700 MB6-869 OG0-093 VCP-510 VCP550 70-486 70-418 400-101 70-410 050-SEPROAUTH-02 200-120 MB2-703 070-462 1Z0-554 1Z0-567 200-001 250-310 250-371 640-878 70-461 70-462 200-120 70-488 MB2-703 70-410 70-461 70-480 70-532 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 C_TADM51_731 C4090-958 70-483 EX300 070-461 MB2-702 MB7-702 220-802 MB2-703 70-411 MB5-705 C_TADM51_731 70-346 70-486 70-347 70-480 70-483 70-412 70-463 MB2-700 70-417 C_TAW12_731 400-101 MB2-702 70-487 400-101 646-206 700-501 70-480 C4040-108 MB2-701 070-411 100-101 640-554 700-505 70-457 70-460 C2150-197 EX0-001 070-243 70-466 700-501 050-SEPROAUTH-02 M70-101 70-458 CCD-410 70-341 70-464 70-680 74-335 350-018 C_TFIN52_66 70-243 VCP-550 70-414 70-466 100-101 JN0-102 VCP550 640-554 70-331 EX300 1Z0-060 MB2-701 70-467 EX200 350-001 700-505 640-911 M70-301 70-489 400-101 70-410 050-SEPROAUTH-02 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 CCD-410 70-341 70-464 70-680 74-335 M70-201 117-101 810-420 C2180-276 C4040-221 1Z0-599 350-029 820-421 C_THR12_66 117-102 70-342 MB5-705 C_TADM51_731 70-346 70-486 70-347 70-480 70-483 70-412 70-463 MB2-700 70-417 70-480 C4040-108 MB2-701 070-411 100-101 640-554 700-505 70-457 70-460 C2150-197 EX0-001 070-243 70-466 C_THR12_66 C4040-225 1Z0-061 70-347 C4090-452 VCP-550 070-177