ErgonomiA.ca

Excellente synthèse du profil entrepreneurial…qui a le profil de l’emploi?

NDLR: Une présentation sans auteur…?? (trouvée via le profil LinkedIN de Kim Auclair)

On Saturday April the 4th, I have presented this research framework (pdf) at the 3rd Student Conference on Business Research (SCBR 2009) organized by HEC Montreal.

It extends the notion of feature fatigue to usability – that is when too many features add up to complexity – and it explores how the presence of affective quality features might compensate for such complexity.

I am not ashamed to say that I won the ‘Best paper‘ award in the marketing category at the SCBR 2009 for this paper!

Here is the paper’s abstract:

“The more the better” goes as a saying. Resorting to this quantity heuristic, consumers tend to decide on products which present more features than less, forgetting that features quantity comes with product complexity and less satisfaction in its use. In this paper we extend the construct of feature fatigue (Thompson, Hamilton and Rust, 2005), which derives from the cognitive complexity of a product with too many features, to Web sites usability. So far, previous research has investigated the impact of Web site quality as a key determinant to online success focusing on what makes a site “better than another” in general or for some type of industries. It has identified a large number of factors that have been found to influence the online experience satisfaction such as visual design, quality and quantity of information, personalization and last but not least: usability. Based on a literature review in marketing and human-computer interaction about affect and its interplay with cognition, we develop a model that link the affective dimension of a product and features quantity to satisfaction. The model is suggesting that perceived ease of use mediates the combined effect of the affective dimension and features quantity. We propose to test whether a task-related set of features would positively impact satisfaction via perceived ease of use when the features possess an affective quality, and if it would hold true even in a perceived case of complexity. In the proposed research framework, we would test whether a task-related set of features would positively impact satisfaction via perceived ease of use when the features possess an affective quality, and if it would hold true even in a perceived case of complexity. Hence, the purpose of this conceptual paper is to contribute to the field of electronic service quality product evaluation by incorporating both the affective and cognitive dimensions of evaluation in a single research model that could be empirically tested in the very specific context of a goal-oriented task and its related set of functionalities.

En octobre dernier, j’avais écrit un billet sur les thèmes tendances de la recherche en commerce électronique en 2007, vous livrant le fruit du labeur de recensement et de réflexion sur une de mes trois questions d’examen de synthèse doctoral. Cette recherche a finalement donner lieu à une communication dans le cadre de la seconde conférence étudiante annuelle de recherche en gestion à HEC Montréal le 18 avril de cette année 2008. Voici le powerpoint de cette présentation, qui représente pour le lecteur pressé, un format un peu plus digeste que ne l’était le texte d’examen de 25 pages…

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Ne soyez pas effrayé, un examen doctoral est un prétexte parmi d’autres pour apprendre à réfléchir, synthétiser et aiguiser son esprit critique

Recensement des principales revues de Marketing et Technologies d’information entre 2001 2006

SlideShare Link

Cours de conception de sites Web – HEC – Automne 2004

Acétates de la séance 1

Cours de conception de sites Web – HEC -Hiver 2004

Acétates des séances 12-Révision

Avis aux étudiants du cours de conception de sites Web 30-771-01:

Le powerpoint de révision ne sera finalement disponible en ligne que d’ici le lundi 19 avril.

Merci de votre compréhension et n’attendez pas pour commencer vos révisions!

Liste de critères ergonomiques (pdf)

Cours de conception de sites Web – HEC -Hiver 2004

Acétates des séances 10-11

Cours de conception de sites Web – HEC -Hiver 2004

Acétates des séances 8-9

Cours de conception de sites Web – HEC -Hiver 2004

Acétates de la séance 7