8 / 06 / 2012Hello UXPA. Bye bye UPA.

So goodbye and thank you UPA. But get ready people, and say Hello and Welcome to the NEW. The UXPA.

UPA 2012, June 5th, 2012. Las Vegas, NV

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Vous venez de lire les derniers mots du speech d’inauguration de la conférence  UPA2012 Conference, prononcés par Ronnie Battista. Le trésorier d’UPA a annoncé cette évolution de l’association professionnelle des ergonomes des interfaces et autres professionnels des métiers rattachés à l’ergonomie des sites: la Usability Professionals Association (UPA) qui devient la: User Experience Professionals Association.

C’est une association principalement nord-américaine mais dont la vocation se veut justement de plus en plus internationale, dans la foulée de ce changement de nom, le rebranding reflète aussi un repositionnement beaucoup plus large, à la fois interne à la profession (UX vs utilisabilité) et international (vs AMérique du Nord).

L’association et ses membres ont des racines profondes en utilisabilité, et cette évolution n’est pas du tout une façon de renier ses origines, au contraire, c’est une ouverture à toutes les disciplines qui se sont greffées autour de l’utilisabilité avec le temps, et que l’appellation parapluie d’expérience utilisateur sait mieux refléter.

Le changement de nom traduit également le fait que les professionnels de l’expérience utilisateur (ou expérience usager) sont de plus en plus appelés à se prononcer sur des enjeux stratégiques dans le cadre de leurs interventions, au delà de la conception et du design ou de l’évaluation. Voici comment Carol Smith, Vice Président de UXPA exprime cette nouvelle réalité:

Our new organizational model allows us to deliver content on all four of these pillars: Research, Design, Evaluation, and Strategy (NDLR: l’emphase est mienne)

Au delà de la vision et de la mission nouvelles, d’un point de vue plus terre à terre, les membres de UXPA vont également bénéficier d’une série de nouveaux avantages professionnels, à commencer par les suivants:

  • Une orientation et une présence internationales accrues
  • 2 conférences par année, une en Amérique du Nord et une au delà de ces frontières initiales, et ainsi,  UXPA2013 se tiendra en deux temps et deux lieux, soit à Washington, DC et à Shangai en Chine
  • des avantages professionnels élargis via la création de groupes d’intérêt spécialisés (SIGs) dans différents champs tels que  la santé et le UX appliqué à l’eGovernment
  • une version en ligne du magazine trimestriel: “UX Magazine”
  • un site Web plus actif pour assurer le partage de connaissances s’effectuant via et autour des conférences et des SIGs

En guise  de point final sur le pourquoi de cette évolution et ce qui l’a principalement motivée, j’aimerais citer Cory Lebson, Directeur des partenariats stratégiques à UXPA :

    We are hoping to use this name change as a way to reach out to, and more closely align with, other like-minded organizations.

Pour aller plus loin:
– Le communiqué de Presse: UXPA Press release
– La transcription intégrale du discours d’ouverture de la conférence UPA2012 par Ronnie Battista: Ronnie Battista’s introductory talk

27 / 11 / 2011Website Sociability and Flexibility in Relation to Customer Online Satisfaction:A Research Framework

During October 1st and 2nd this year, I attended the DMEF Direct/Interactive Marketing Research Summit in Boston, MA which took place at the Westin Boston Waterfront.

The Summit is the preeminent and must-attend conference for academics, Ph.D. candidates, and practitioners who are interested in pursuing research and teaching in the field of direct/interactive marketing.

Dr Arcand from ESG-UQAM and I, we presented a paper there titled: Website Sociability and Flexibility in Relation to Customer Online Satisfaction:A Research Framework

At the DMEF Direct/Interactive Marketing Research Summit, Donna L. Hoffman, Ph.D., the Albert O. Steffey Professor of Marketing and co-Director of the Sloan Center for Internet Retailing at the A. Gary Anderson Graduate School of Management at the University of California, Riverside, received the DMEF Robert B. Clarke Outstanding Educator Award.

Dirk Van den Poel, Professor of Marketing at Ghent University in Belgium, made an interesting personal report of the conferences he attended and enjoyed the most, with lots of pictures! 🙂

If you are interested to register and participate in 2012, the next DMEF research Summit will take place in Vegas!

18 / 11 / 2010Jared Spool back in Montreal!

I remember meeting Jared Spool for the first time at UPA’s conference “Designing the new Millenium” in August 2000 in Asheville, North Carolina. Then again, in April 2006 at CHI’s conference “Interact. Inform. Inspire.” in Montreal. Each time, I met a humble person delighted to talk about his true passion: user interface engineering (could not resist it…;).

Hence, it was a great pleasure to meet Jared Spool again today at Webcom Montreal (QC) for the 3rd time. The founder of User Interface Engineering gave an inspiring talk on “The Future of Usability & Design in a Mobile World“.

Thanks to Christian Aubry, the Michel Chioni / Claude Malaison tandem behind the Webcom world conference and Agentsolo as one of the Webcom live producers, I was privileged enough to interview Jared right after his talk on the Webcom Live set. Exclusive precisions on the key elements of his presentation’s are presented here in a 9ish minutes video:

To sum it up for you, Jared actually presented what he called the “Eye of the Perfect Storm” for the future of usability and design in the mobile world, which basically aligned his presentation along 2 axes with the following 4 quadrants:

  • Market maturity (real opportunity)
  • Surgeons’ law (99% of developments equals crap)
  • Activity vs Experience (phoning vs smartphoning)
  • Balancing excitement and basic expectations along economic classical lines (i.e. investment/satisfaction)

The conclusion? If you think UX is important now, don’t wait until the mobile world hits in for good: it’s going to get worse…i.e. UX will be even more so important! 😉

Jared promised to send his presentation and I will update this post including the Powerpoint as soon as I get it in my inbox, so please check back if you’re interested 🙂

13 / 11 / 2009Évaluation de site Web holistique pour la JMU09 #WUD09

Holistique?

Oui! 🙂

Je veux parler d’évaluation de site Web combinant oculométrie + réponse physiologique + émotions!!

Toute une triangulation méthodologique les amis (ou casse-tête de données selon certains…;-))

13 / 11 / 2009Utilisabilité Québec souligne la JMU09 avec l’Alliance Numérique et la FLUPA #WUD09

À Montréal et Québec, nous avons vécu une soirée de conférences et interventions passionnantes dans le cadre de la Journée Mondiale de l’Utilisabilité accordée en partie sur le thème du développement durable sur le mot d’ordre d’UPA, notre association mère américaine.

Dans le cadre de cette journée spéciale visant à sensibiliser le monde entier à l’importance de l’utilisabilité, Utilisabilité Québec a tenu à jeter des ponts vers des associations cousines ou parentes, dans tous les sens du terme 😉

Je tiens à remercier infiniment toutes ces personnes qui ont accepté de faire avec nous le pari de l’utilisabilité et d’accepter de participer à notre programmation de cette journée annuelle unique!

Au niveau local notamment, Sylvain Carle de l’Alliance Numérique (et Praized Media), est venu nous présenter “Le guide des meilleures pratiques du Web” en soulignant fort modestement sa version beta actuelle, afin d’inviter les membres d’Utilisabilité Québec de s’impliquer dans la préparation de la prochaine version.

Au niveau international, nous avons visionné les deux entrevues réalisées avec les membres de la FLUPA et portant sur le thème officiel de la JMU, utilisabilité et développement durable (Sabine Rouas), avec une introduction au concept d’éco-utilisateur (Maxime Fortelle).

Vous pouvez trouver les vidéos des entrevues réalisées avec les membres de la FLUPA ci-dessous:

Enfin, mentionnés en dernier mais non les moindres, bien au contraire, comme ergonome des interfaces impliquées bénévolement dans le comité exécutif d’Utilisabilité Québec depuis sa fondation en 2001, je tiens à remercier chaleureusement tous les partenaires de la soirée, ceux qui se sont impliqués en tant que commanditaires officiels de cet événement et qui en ont permis sa réalisation (notamment le CRIM et Danny Vaillancourt pour leur indéfectible support depuis les tout débuts de notre chapitre local qui remontent déjà à 2001…):

partenaires_JMU09

16 / 07 / 2009Social Network Websites: Best Practices and Design Guidelines from Leading Services

Here is an excellent ppt to present best practices for designing social networks.

A good complement to this presentation is the following list of Social Network Design Guidelines, published by Cameron Chapman from Smashing Magazine on July 13th, 2009.

1. Engage Quickly
What’s It For?
Give Visitors Something To Do
Promote Interesting Content From Friends
Make It Easy To Find Friends

2. Let Users Express Themselves
Profile Pages Should Promote Personal Expression
Promoting Individuality In Applications

3. Be Dynamic
Have Regularly-Changing Content
Update Content in Real-Time

4. Allow Friends To Be Grouped
Let Users Define Groups
Create Automatic Groups

5. Use OpenSocial
Provide More Applications To Users
Let Users Take Their Profiles Anywhere

6. Make It Easy To Communicate
Provide Multiple Means Of Communication
Foster Conversations

7. Show Only Relevant Information
What Really Needs To Be Here?
Don’t Overwhelm Your Users
Give Users The Ability To Filter

8. Make It Easy To Take Action
Emphasize The Desired Response
Make It Easy To Find Things

9. Show Avatar Photos
People Like Seeing Other People

10. Include Ways For Members To Connect
Include User Groups
Provide A Member Directory

Further Resources
Social design best practices

Applications of usability principles on a social network

Article twitted by Dr Yuping Liu, Marketing Professor at Old Dominion University, Norfolk VA (to check a list of her publications)

14 / 07 / 2009Designing for Seniors: the Understated Challenge

Source: picture from Trends in Cell Phones.

Mobile interfaces are just like online interfaces…they are human-computer system interfaces.

Designing Online Experiences For Seniors: A Panel Discussion

Elizabeth Boehm, Principal Analyst, Forrester
Mike Paciello, Founder & Principal, The Paciello Group
Kath Straub, Principle, Usability.org
From the Forrester Customer Experience Forum: NYC Hyatt, June 22nd 2009.

NB: Please forgive the point-form-mode-of-expression here as you read my notes as they were ‘jotted on my computer’ during the panel…and which I completely forgot to publish during the conference!!! Too much was going on there at the same time honestly, and I did not want to miss anything! I would guess that our two experts’ insights and tips are still valuable a few weeks later…? 😉


What design practices are helping companies in developing interfaces valuable to senior users?

  • Flexible designs (ex.: using style sheets to differ presentation from structure)
  • Pieces of information VS all at once to respect for assimilation time and for cognitive load
  • Make the security and privacy elements of the site stand out
  • Bringing the representatives of these constituencies to understand who they are focusing on their perspective and needs
  • Use deep level interviews (value) to understand the deeper needs of older adults
  • Develop personas using storytelling to explore and discover motivators/blocks holding them back from engaging
  • Proven methodologies don’t change so much with seniors, the problem is to motivate the designers to be proactive and go outside their way to reach out to this group (good reason to get there)

    What characteristics differentiate seniors as users?

  • Patience with things that ‘don’t work’ or ‘are inapropriate’
    This is true of people less used with technology in general, not just seniors, they don’t trust themselves with identifying what is wrong or why it is wrong
    Ex. small characters : young people would think if they would have wanted me to read it they wd have made it bigger
  • Learning differently
    Older people: more cautious vs younger people more carefreeness and the expectations about what they should learn are different
  • It takes longer for seniors to create a cognitive model (applies to a cognitive ability level)…fear breaking need to get them started is more resource intensive process require more guidance and help to put them on tracks to sustain the process themselves afterwards for they don’t know what is on the other side
  • Language is important
    For things as basic as instructions from manufacturers: like USB port (don’t know what it is) or instructions like “plug it into the system” but they only look at the screen and forget about the tower under the desk…
  • They don’t mind being passive users
    Older adults are more than happy to play videos vs to record/create them
    Listening is useful enough for them and they don’t feel passive doing the listening
  • What is useful for seniors
    Connecting them with the rest of the world
    Kinds of interactions which are important are interactions with family members on Facebook for instance
  • Community of older users don’t fully understand what techno can bring to them, the full flavour of it: part of the problem is trust and part is relational
  • The what’s in it for me question is different for them
    People like to engage with companies where people of their kind are engaged too: so use testimonies and other things to showcase the people who are really involved (social psychology language)
  • Find the right combination between self service and assisted service
    Ex: Jitterbug cell phone simplified cell phone targeting senior users
    Kiosks and training center on the afternoons for banking services when they observed that older people were coming: hand holding experience to guide them through the basics
    The banking teller kind of experience is still needed, still is the reference in their mind.
  • Design for HELP! Design to HELP! Design your HELP section!
    ROI from seniors: “You’ve helped me be more autonomous and now my brand connexion with you is very strong”


    Conclusion

    Read on the use of Wii fit in health care and seniors’ houses to understand what you need to target to reach out to seniors…for if you push the effort to make your technology invisible enough, seniors can and will adopt the technologies!

    Je remercie la Chaire de commerce électronique RBC Groupe Financier pour son soutien financier pour la participation à cette conférence.

  • 14 / 07 / 2009Search Interfaces: Usable Guidelines and references

    “Hearst’s brilliant organization, lucid writing, and admirably comprehensive review … are gifts to scholars, implementers, and students who want to contribute to … user interfaces for information search and retrieval.” – Dr. Ben Shneiderman

    When books in a research field can specialize as much as to focus on guidelines for a specific applied context: that’s a clear sign of maturity! Yes! Usability has become a mature field of research and practice! And here are the evidence!

    The kind of maturity I am refering to here -for usability as a research and practice field- is linked to but different from what Jakob Nielsen suggested for the corporate environment with his 8 stages of Corporate Usability Maturity.

    Search User Interfaces
    is a new book by Dr. Marti Hearst, professor in the School of Information at the University of California, Berkeley (BA, MS, and PhD degrees in Computer Science). She was a Member of the Research Staff at Xerox PARC from 1994 to 1997.

    Published by Cambridge University Press (50 US$), this book is also sold through Amazon (40 US$), and very surprisingly available for free online. (In the book’s blog, you can read how the author managed to convince the publishor to do such thing!)

    It is recommended to start with the Preface, which gives an overview of the book’s contents which offers two main parts: Search fundamentals (Chapters 1-7) and advanced topics (Chapters 8-12)such as Chapter 8 which tackles Navigation and Search for instance. I particularly enjoyed the chapter dealing with emerging trends in user search interfaces, exploring mobile search and social search.

    Beyond its practical reach, the book is filled with references to human-computer interaction papers.

    I first heard of this book via a post by Alexandre Huete on the Ergo-IHM list on July 4th, 2009. Thanks Alexandre!

    8 / 07 / 2009Balancing Security with Usability : results from a new study shedding light on this design challenge

    E-commerce sites are failing to present security measures in a user-friendly way”.

    This article struck me as very interesting as I am presently conducting usability testing with a financial services’ Web site, on its newly redesigned information on security section aiming at better serve and educate their online clients about security issues.

    The challenge is to reassure fearful clients regarding all the measures offered to them, and sometimes even guaranteed to them. But the key question is how much information is enough in such contexts? For some users, reassuring them implies exhaustivity, and for other, it means clear but short basic security statements along with the right cues during interaction, like the security lock icon which should always be there, right in your face.

    Here are the first lines of the article but the best part are the results!

    “Experts at a recent roundtable event hosted by Oracle debated the results of a survey which casts new light on the problems faced by online merchants in balancing security with usability, and maintaining customer loyalty.

    There were calls for e-commerce firms to better communicate with customers on the security steps being taken, and to approach online fraud prevention in a more sophisticated and multi-layered way.

    The study, entitled Online Security: A Human Perspective, was commissioned by Oracle and carried out by user experience consultancy Foviance. The firm surveyed 550 UK consumers, gathering quantitative data which was then enhanced with qualitative data from the results of a diary study and focus groups.

    The results:

    They suggest an “almost frightening lack of understanding and awareness about online security and the resulting threats…with only 15 per cent of respondents admitted to not understanding the risks”[…]”People were using vocabulary they didn’t understand [like phishing and malware] because they’d heard it in the press”. […]The survey found that many current security measures are “cumbersome and non-intuitive”, forcing many to circumvent such measures with risky strategies, such as writing passwords on bills or in diaries.”

    Read more! Here is the full article by Phil Muncaster, from V3.co.uk, formerly VNUNET.com.
    July 6th, 2009.

    It is interesting to read the results in the light of Jakob Nielsen’s recent alertbox (June 23rd, 2009) discussing Usability issues around masking password design practices, and claiming that “Usability suffers when users type in passwords and the only feedback they get is a row of bullets. Typically, masking passwords doesn’t even increase security, but it does cost you business due to login failures.”

    4 / 06 / 2009Frontière mythique entre interface et jeu


    De plus en plus d’articles d’ergonomie des interfaces mentionnent le jeu comme ZE modèle à suivre pour l’e-x-p-é-r-i-e-n-c-e (voir la dernière infolettre de Adaptive Path ‘Designing Fun: Games Design Lessons for User Experience’.). J’ai déjà écrit des billets dans ce sens là également: En quoi le design de jeux vidéos aide à comprendre l’expérience usager?

    Ceci-dit, je trouve également souvent qu’il y a confusion d’arguments quand les contraintes d’interaction nécessaire aux deux types d’expérience est sous-estimée…et que des mots d’ordre comme ‘inspiration mutuelle’, ‘réflexion parallèle’ sont remplacés par ‘il faut prendre modèle sur l’industrie du jeu vidéo’, ‘le fun est la solution miracle au design’, etc.

    Je vous cite ici la conclusion fort révélatrice d’un article récent à ce sujet:

    “This tells us something fundamental about games. There
    is a reason why we cannot uphold a distinction between easy
    interface and difficult gameplay. Games are not committed to be
    about anything or to achieve anything, but can be designed for
    optimum experience, wherever that experience may be found. It is
    not only about reaching a destination, but also about enjoying the
    journey. Compare games to poetry: much poetry takes effort to
    read, but this is a feature rather than a bug, as it cues readers into
    shifting their focus from the meaning of the words to the words
    themselves. Poetry is language not simply about communication,
    but about the beauty of language. Likewise, a game is an activity
    not simply about accomplishing something, but about the beauty
    of the activity itself.”

    Extrait de “Easy to Use and Incredibly Difficult: On the Mythical
    Border between Interface and Gameplay”, par Jesper Juul et Marleigh Norton du
    Singapore-MIT GAMBIT Game Lab, présenté à la ‘Foundations of Digital Games Conference’ en avril 2009. Vous pouvez télécharger gratuitement cet article intégral en format pdf, sur le site du GAMBIT.

    220-802 050-SEPROAUTH-02 M70-101 70-458 70-462 100-101 640-554 700-505 70-457 70-460 C2150-197 EX0-001 070-243 70-466 C_THR12_66 C4040-225 1Z0-061 70-331 EX300 1Z0-060 MB2-701 70-467 EX200 M70-301 70-489 C2180-278 MB7-702 MB2-702 70-487 70-243 70-414 70-466 200-120 MB2-703 070-462 70-462 70-461 9L0-012 C_BODI_20 PRINCE2 1Z0-851 70-432 1Y0-253 070-496 100-101 648-244 070-668 C4040-252 650-752 70-642 HP0-Y50 E20-385 500-285 70-410 70-461 70-462 70-483 EX300 070-461 MB2-702 MB7-702 220-802 400-101 646-206 700-501 70-480 C4040-108 MB2-701 70-412 70-466 200-120 C4040-225 1Z0-061 70-347 C4090-452 MB2-703 400-101 70-410 70-417 70-463 70-488 70-462 C2090-303 C2090-614 70-461 70-486 70-411 400-101 646-206 300-206 70-243 74-325 C2020-622 Windows 7 key Windows 8 key Office 2013 microsoft office 2010 cheap Windows 7 key Office 2007 key Office 2010 key Office 2008 key Windows 7 Windows 8 Office 2013 microsoft office 2010 cheap Windows 7 key microsoft Office 2007 key microsoft Office 2010 key windows 7 key windows 8 key Office 2013 key windows 81 key microsoft 2010 key office 2010 office 2007 key buy windows 7 key cheap windows 7 key dowload office 2010 key cheap windows xp key cheap windows 2008 buy microsoft 7 key windows 2011 key windows 2011 adobe photoshop key rolex replica watch swiss replica watches replica watches for men replica watches Rolex replica watches rolex swiss replica watch top rolex replica swiss rolex replica watches cheap replica omega rolex replica watches latest replica omega watches replica omega watches 70-432 1Y0-253 070-496 100-101 648-244 070-668 C4040-252 650-752 70-642 HP0-Y50 E20-385 500-285 70-410 70-461 220-801 220-802 N10-005 SY0-301 000-221 00-780 N0-101 1z0-051 C4090-450 C4120-783 EX200 MB2-700 MB3-700 MB6-869 OG0-093 VCP-510 VCP550 70-486 70-418 400-101 70-410 050-SEPROAUTH-02 200-120 MB2-703 070-462 1Z0-554 1Z0-567 200-001 250-310 250-371 640-878 70-461 70-462 200-120 70-488 MB2-703 70-410 70-461 70-480 70-532 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 C_TADM51_731 C4090-958 70-483 EX300 070-461 MB2-702 MB7-702 220-802 MB2-703 70-411 MB5-705 C_TADM51_731 70-346 70-486 70-347 70-480 70-483 70-412 70-463 MB2-700 70-417 C_TAW12_731 400-101 MB2-702 70-487 400-101 646-206 700-501 70-480 C4040-108 MB2-701 070-411 100-101 640-554 700-505 70-457 70-460 C2150-197 EX0-001 070-243 70-466 700-501 050-SEPROAUTH-02 M70-101 70-458 CCD-410 70-341 70-464 70-680 74-335 350-018 C_TFIN52_66 70-243 VCP-550 70-414 70-466 100-101 JN0-102 VCP550 640-554 70-331 EX300 1Z0-060 MB2-701 70-467 EX200 350-001 700-505 640-911 M70-301 70-489 400-101 70-410 050-SEPROAUTH-02 200-120 MB2-703 070-462 70-462 70-461 070-410 JN0-102 70-411 CCD-410 70-341 70-464 70-680 74-335 M70-201 117-101 810-420 C2180-276 C4040-221 1Z0-599 350-029 820-421 C_THR12_66 117-102 70-342 MB5-705 C_TADM51_731 70-346 70-486 70-347 70-480 70-483 70-412 70-463 MB2-700 70-417 70-480 C4040-108 MB2-701 070-411 100-101 640-554 700-505 70-457 70-460 C2150-197 EX0-001 070-243 70-466 C_THR12_66 C4040-225 1Z0-061 70-347 C4090-452 VCP-550 070-177